STORY

COACHING

Crafting your ted-worth talk (yes, my clients land TEDx stages)

Your brain has a unique success pattern. One that's hardwired to guide you to your next level of impact and income.

The problem? Most people completely ignore it.

Hi I'm Andrea Merrill, and after 20 years studying behavioral psychology and helping speakers generate over $80M in revenue, I've discovered something game-changing: It's not perfection that sells. It's the science of connection.

The truth is, stories are 22 times more memorable than facts alone. Yet most speakers and business owners rely on polished perfection or surface-level inspiration—leaving millions on the table.

What if the very things you've been hiding—your vulnerability, your struggles, your "unpolished" moments—are actually the key to:

  • Creating deeper audience connections

  • Moving people to real action

  • Scaling your income without burnout

  • Building lasting impact and legacy

As a Speaker Monetization Strategist with a Master's in Psychology of Applied Behavioral Analysis, I help ambitious speakers & Business owners create their ted-worthy talks!

Ready to unlock your story's full potential? Let's turn your expertise into income and your message into a movement.

MY CLIENTS HAVE SEEN RESULTS LIKE…

  • "From Self-Doubt to TEDx Speaker—Thanks to Andrea!" I applied for a TEDx talk, never expecting to make the cut. But because of Andrea? It was a unanimous YES! She helped me craft a compelling application and gave me the confidence to shine. If you’re serious about speaking, she’s the best in the game.

  • "Terrified to Speak? Andrea Changed That in Two Sessions." I was nervous, unprepared, and doubting myself—until Andrea stepped in. In just two sessions, she transformed my confidence and delivery. The result? A powerful talk that left the audience inspired. If you want to own the stage, she’s the one to call.

  • AFTER WORKING WITH ANDREA, I PITCHED MYSELF WITH CONFIDENCE AND GOT REPEATED STAGE OPPORTUNITIES, INCREASING MY SALES BY 50%.

  • ANDREA HELPED ME FIND MY VOICE, CRAFT MY STORY, AND BUILD A AUDIENCE THAT’S STILL ENGAGED WITH ME AFTER THE EVENT.

  • I WENT FROM FEELING LOST AND NERVOUS TO DELIVERING A CONFIDENT, STRUCTURED SPEECH THAT CONNECTED WITH MY AUDIENCE AND LED TO REAL SALES.

  • "Scared of Public Speaking? I Was Too—Until Andrea." Before working with Andrea, I was terrified—shaky voice, blanking out, total fear. Now? I confidently deliver talks without notes or slides. She doesn’t just teach you to speak; she teaches you to command the room.

  • "Andrea Turned My Story Into a Standing Ovation-Worthy Speech!" I knew my topic, but Andrea helped me craft a message that captivated and educated. She turned my knowledge into an engaging, impactful talk—and the audience loved it. If you need a speech that truly lands, Andrea is the GOAT.

  • "Speaking Is Scary—But Not With Andrea By Your Side." I signed up for a big speaking gig and instantly panicked. What if I freeze? What if I forget my words? Andrea was my guiding light. She gave me the tools, the strategy, and the confidence to own the stage. I did the damn thing—because of her.

MONEY, HONEY

MAKE MORE

HERE’S HOW WE CAN WORK TOGETHER

STORY TO SCALE 1:1 COACHING

THE TRUTH ABOUT YOUR STORY'S WORTH

You've felt it, haven't you? That nagging feeling that your message could be reaching more people, making a bigger impact, generating the income you know you deserve.

You're not wrong.

After helping speakers & business owners generate over $80M in revenue, I've discovered something most "experts" won't tell you: It's not your expertise that's holding you back. It's not your stage presence. \

It's the psychology behind how you share your story.

Here's what nobody tells you about speaking success: The most powerful parts of your story? They're the ones you've been hiding. Those messy, human moments you think disqualify you? They're actually your million-dollar moments.

STORY TO SCALE COACHING isn't just another "be a better speaker" program. This is psychology-driven transformation that turns your real story into real revenue.

Choose Your Transformation:

4-MONTH STORY ACCELERATOR For the speaker ready to:

  • Stop leaving money on the table after every talk

  • Transform polite applause into profitable action

  • Master the psychology of high-converting stories

  • Build genuine confidence that sells without selling

Right for you if: You know your message matters, but you're tired of watching others with less expertise make more impact (and income) than you.

6-MONTH STORY MASTERY For the speaker ready to:

  • Own any room the moment you step on stage

  • Create consistent $10K+ paydays from speaking

  • Build a signature story that sells on autopilot

  • Turn every talk into a client-attraction machine

Right for you if: You're done with "hope marketing" and ready to build a systematic approach to scaling your speaking income.

12-MONTH STORY EMPIRE For the speaker ready to:

  • Build a global brand that opens every door

  • Create multiple 6-figure revenue streams

  • Become the undisputed authority in your space

  • Leave a legacy that transcends the stage

Right for you if: You're not just building a speaking business - you're building an empire that changes lives (including your own).

THE UNCOMFORTABLE TRUTH: Most speakers will never break the $10K per talk barrier. Not because they lack value, but because they've never mastered the psychology of profitable storytelling.

You have two choices: Keep doing what everyone else is doing - polishing your pitch until it shines but never converts...

Or: Join me and master the science of stories that sell. Build a speaking empire that generates consistent income while making the impact you were born to make.

Here's my promise: No more leaving money on the table. No more watching others with less expertise make more impact. No more wondering if you're "doing it right."

Just clear, psychology-driven strategies that turn your story into your most valuable asset.

The only question is: Are you ready to scale?

STORY TO SCALE MINIMIND

We’re building your legacy, crafting your signature message, and creating a ripple effect that turns audience applause into lasting profits.

  • Uncovering your Million Dollar Moment

  • Identifying key story patterns and themes

  • Developing your signature framework

  • Crafting compelling hooks and transitions

  • Strategic positioning of your offer

Your Story Development Journey

Week 1: Uncover Your Million Dollar Moment

This is where everything changes. Together, we'll dig deep to find the moment in your journey that makes audiences forget to check their phones. The story that makes them lean in and think "How did they know exactly what I was feeling?"

You'll walk away with your complete keynote written and structured - no more staring at a blank page wondering what to say or how to say it. This is about turning your experiences into a tool for transformation (and consistent revenue).

Week 2: Bring Your Story to Life

This is where your story becomes real. Through strategic roleplay and live feedback, we'll refine your delivery until it feels as natural as having coffee with a friend. No more second-guessing yourself or wondering if you're "doing it right."

You'll discover exactly how to tell your story in a way that builds instant trust and connection - the kind that has audiences thinking "I need to work with this person" before you even make an offer.

Week 3: Command Any Room

Imagine walking into any room - whether it's 10 people or 10,000 - with complete confidence. Not the fake "power pose" kind, but genuine, magnetic presence that draws people in.

You'll master the psychology of stage presence, learning exactly how to read and lead any room. This isn't about techniques or tactics - it's about becoming the kind of speaker who creates transformation just by showing up.

Week 4: Turn Nervous Energy Into Magnetic Presence

Ever feel that flutter in your stomach before speaking? That energy isn't your enemy - it's rocket fuel for connection when you know how to use it.

You'll discover how to channel nervous energy into authentic confidence. Learn to create those magical moments where an entire room feels like they're having an intimate conversation with just you.

Week 5: Scale Your Impact

Your keynote is just the beginning. This week is about turning your signature talk into a content ecosystem that generates leads and revenue even when you're not on stage.

No more one-and-done speeches. Learn how to repurpose your story across platforms, book higher-paying gigs, and create consistent income from your message.

Week 6: The Psychology of Profitable Speaking

This is where it all comes together. Master the subtle art of turning connection into conversion without ever feeling salesy.

Learn the exact psychological triggers that make your offer feel like the natural next step. Create follow-up systems that turn warm audiences into paying clients.

6 FIGURE BUSINESS BUILDER // PROJECTOR // MOM OF 5 // TYPE A|B // CANCER|GEMINI // MATCH LATTE LOVER

Hey, I’m Andrea. Part psychology nerd, part storytelling wizard, with a sprinkle of stage magic and a side of mic drop moments.

I’m all about helping you turn that nervous energy into pure confidence and transforming your story into a sticky audience magnet. Think irresistible offers, unforgettable stage presence, and cha-ching sales rolling in—long after the applause fades. Toss in some bold coaching, a dash of confidence-boosting, and you've got a recipe for speaking success!

FREE QUIZ

The 100K Speaker Strategy Quiz: Is Your Stage Game Set for Serious Revenue?

This isn’t just a quiz—it’s your backstage pass to see if you’ve got the strategy to turn your stage presence into serious revenue. Let’s uncover where you’re thriving and where your strategy could use a little love. Ready? Let’s go!

REAL TALK

“I'VE GONE FROM THINKING I COULD NEVER MAKE IT IN PUBLIC SPEAKING TO EAGERLY SEEKING OPPORTUNITIES TO SHARE MY MESSAGE.

An investment in yourself that pays dividends in both personal growth and professional success.Thank you, THANK YOU, Andrea, for helping me find my voice and the courage to use it!”

- Samantha Myers.

“ANDREA WAS A GAME-CHANGER! I WENT FROM FEELING LOST & UNPREPARED TO DELIVERING A CONFIDENT, STRUCTURED SPEECH THAT FELT AUTHENTIC TO ME.

Her energy, encouragement, and expert feedback gave me the confidence to not just get on stage but to own it. I’m proud of what I accomplished, and it wouldn’t have been possible without her coaching!"

- Jasmine Parker.

ON THE BLOG

ENTREPRENEURSHIP // SPEAKING TIPS // MONEY TALK // MARKETING

HOW TO SHARE YOUR STORY IN A WAY THAT SELLS—WITHOUT FEELING PUSHY

01

HOW TO KEEP YOUR AUDIENCE HOOKED LONG AFTER YOUR TALK

02

FROM FREAKING OUT TO OWNING THE STAGE

03

SIGNATURE COURSE + PROGRAM

SFTS MASTERY

Your story has power—now let’s make it profitable. Sell from the Stage Mastery not only helps you confidently sell from the stage, but also teaches you how to craft a compelling story that flows seamlessly with your offer, creating a natural path to sales. Imagine stepping off stage with a captivated audience, hooked on your story and ready to invest in what you offer. If you’re ready to turn applause into consistent revenue, build lasting audience connections, and sell without feeling salesy, this is the program for you

Change the way you STEP ON STAGE

MASTER THE ART OF STORYTELLING AND SELLING FROM THE STAGE

Craft compelling stories that seamlessly connect with your offer, engage your audience, and drive real sales—without feeling pushy. This is your path to building a profitable business, confidently selling from the stage, and creating lasting connections that convert long after the mic drops.